Customer insight
The importance of independent customer listening
Why independent, experienced conversations help leasing and rental companies understand what matters to their customers.
Read articleThe Influential blog
Ideas worth
thinking about.
Perspectives on customer insight, strategy and communications in fleet, leasing and mobility.
Latest articles
Strategy
How AI could change what fleet customers expect
How AI could reshape the information, advice and support fleet customers expect from their providers.
Read articleCustomer stories
Why customer stories matter more than testimonials
Show what your customers have achieved and the contribution your business made, in their own words.
Read articleCustomer insight
Stop measuring satisfaction. Start measuring advocacy.
A satisfied customer is not necessarily an advocate. Explore what earns the confidence to recommend you.
Read articlePositioning
“The difference is our people.” Is it?
Great people, customer focus and awards need evidence. Real customer experiences make your value visible.
Read articleCommunications
Customers won’t buy a service they can’t visualise
Help prospective customers picture the transition, the service and the support they will receive.
Read articleDigital experience
Could your customers create a better solution than you can?
Bring customers into development early enough to shape a solution that works in their world.
Read articleDriver experience
Company car or personal car: who gets the better experience?
Why company car services need to meet the expectations drivers bring from their lives as consumers.
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